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Growing up in this industry, I’ve always been drawn to how horticulture requires a deep understanding of cause-and-effect relationships to achieve a goal—like producing a finished plant by a specific date. I find it fascinating how we work with the seasons and face challenges beyond our control, which often leads to creative problem-solving. The physical, hands-on nature of the work and the constant challenges have always attracted me to this industry.

I grew up in a horticulture family. My parents initially grew chrysanthemums and later switched to bell peppers. As a kid, I absolutely loved that time! So, it was a natural step for me to study horticulture and agribusiness in Delft. I find the combination of IT and horticulture fascinating because it’s wonderfully complex, and you can really dive deep into it.

The seasonal rush is relentless for young plant nurseries. In the propagation industry, the demand simultaneous deliveries aligned with planting season, creating intense pressure to manage peak volumes efficiently. From plant growth to shipping, every task must fit a tight window. Capacity bottlenecks can derail operations—but what strategies can nurseries use to overcome these challenges and thrive?

Tracking is essential to avoid overselling or underselling. Agriware helps young plant nurseries streamline inventory, improve order accuracy, and manage logistics, ensuring smoother operations and happier customers during busy times.

Imagine this: A customer requests a last-minute order adjustment. The AI Sales Agent instantly updates the order, drafts a clear email explaining the changes, and suggests next steps—all in moments. This is how AI transforms order management.

Is managing cash flow a challenge for your young plant nursery? Streamline it with prepayment schemes designed for your business. Automate invoicing, match payments to production stages, and simplify complex pricing. With real-time financial insights, you can reduce risks, maintain healthy cash flow, and build stronger customer relationships—all while optimizing your financial processes

Informing your customers about plant availability is crucial for sales. However, doing this effectively requires timely and accurate information. Selling out after your season sounds ideal, and with Mprise Agriware, it’s entirely achievable. Publish your availability to your customers via e-mail, digital integration (EDI) or your B2B customer portal.

Struggling to manage customer relationships? Many growers rely on outdated tools, missing out on crucial insights. A modern sales software solution centralizes data, tracks opportunities, and streamlines operations. Equip your sales team with the right tools

Generative AI is here, and it’s shaking up industries—horticulture included. From optimizing production to streamlining sales, AI tools like Microsoft’s Copilot are changing the way we work. At Agriware, we’re diving into this tech, and the results have been eye-opening. Want to know how AI can boost efficiency, drive innovation, and give your business a competitive edge?